TL;DR — Security Data Supply has grown from 4 to 21 franchises at greater than 30% year-over-year: driven by contractor loyalty, not corporate acquisition. Each new SDS franchise opened in response to contractor demand for a more relationship-driven alternative to increasingly centralized distribution models. The Corvette incentive program is one of the clearest examples of the contractor relationships that helped drive that growth.
When a distribution company grows at greater than 30% year-over-year, there are two ways to explain it. One is the corporate story: a well-capitalized expansion strategy, a private equity playbook, acquisition-driven scale. The other is the contractor story: contractors in market after market deciding they wanted something the big distributors had stopped offering, and a company that was still offering it.
Security Data Supply’s growth is the second kind. Every franchise that opened between the fourth and the twenty-first was opened to serve contractor demand in that market. The growth didn’t create the demand. The demand was already there.
Four Franchises. Then Twenty-One. Here’s What Happened.
Security Data Supply didn’t set out to build a 21-franchise national network on a fixed timeline. The expansion happened franchise by franchise, market by market, when the conditions were right: when there was a qualified operator in a market where contractors were underserved.
That’s a different expansion logic than what the major distributors use. A corporate chain evaluates a new market against projected volume, demographic data, and supply chain economics. SDS evaluates a new market against a simpler question: are there contractors here who need this and can’t get it? The answer, in 17 new markets over the company’s history, has consistently been yes.
“We’ve never looked at expansion as a race to open franchises. Every new franchise starts with finding the right operator and making sure there’s real contractor demand in that market. If those two things aren’t there, we don’t open.”
— Mike Capulli, COO, Security Data Supply
Greater than 30% year-over-year growth is a number worth pausing on. In wholesale distribution, that kind of growth rate typically signals either a very small starting base or an extraordinary tailwind. For SDS, it’s partly both: the company started lean, and it has been growing into a market that the biggest distributors have been vacating, not by closing locations, but by transforming their model. Every time a national chain pushes another contractor toward their online portal instead of picking up the phone, they create a little more room for a distributor who still answers.
The 17 new franchises are proof that room exists, and that SDS has been the one filling it. For contractors, that’s an important signal. Growth only happens when enough people decide a distributor is worth doing business with again and again.
Why Contractors Chose Security Data Supply and Kept Choosing
The contractor loyalty story at SDS isn’t complicated, but it is specific. Contractors chose SDS for the same reason they choose any service provider: someone showed up, knew their business, gave them a fair price, and picked up the phone when they called. Over time, that relationship became worth protecting.
What’s unusual about the SDS model is how directly the franchise structure reinforces that loyalty. At a corporate chain, a contractor may build a relationship with a counter person, only to see that person move, the local office consolidate, or the service model change. At an SDS franchise, the relationship is often with the owner, someone who has chosen to build a business in that market and remain part of it long term.
“The growth is gratifying, but the part I’m proudest of is seeing contractors stay with us year after year. When people continue choosing the same distributor in a competitive market, that’s a sign you’re doing something right.”
— Mike Capulli, COO, Security Data Supply
The Corvette program is one of the most visible examples of that loyalty. It’s not a promotional gimmick. It’s a recognition program built around the contractor relationships that helped SDS grow from four franchises to twenty-one.
The Corvette Program: What a Contractor Incentive Says About a Distributor
Most distributor incentive programs are designed to drive purchasing behavior. The Corvette program does that too, but it also communicates something larger about how SDS views its contractor relationships.
The program has become one of the most visible examples of how SDS approaches contractor loyalty. It’s not built around points, tiers, or app engagement. It’s built around recognizing the contractors who continue to support the franchise network year after year.
When you build an incentive program around a reward as distinctive as a Corvette, you’re making a statement about who your customers are and what matters to them. You’re recognizing people who have built businesses, careers, and reputations in the field.
That framing matters because it reflects the underlying philosophy of the SDS model. SDS grew by treating contractors as long-term partners rather than transaction sources. The Corvette program is the most visible expression of that philosophy: recognition built for contractors who’ve earned it.
The numbers behind the program make the point. The 2024 Corvette drew 20,000+ entries. The 2025 edition drew 30,000+. That growth reflects a contractor base that keeps coming back. The 2026 program is the third consecutive Corvette year, running for eight months with entries tracked and a drawing held at close. Contractors enter for free; they earn an additional entry for every $500 spent on participating vendor products, which is where the loyalty mechanic lives. That kind of repeat engagement doesn’t happen because of the prize alone. It happens because contractors have a reason to keep sourcing through SDS in the first place.
The program also gives new contractors a visible example of how SDS approaches long-term relationships. A contractor seeing the Corvette program for the first time immediately understands that loyalty matters here.
What Greater Than 30% Year-Over-Year Growth Means When You’re Franchise-Owned
Growth looks different when every franchise is independently owned. At a corporate chain, greater than 30% year-over-year means more inventory, more headcount, more regional infrastructure, more shareholders who need to see a return. Those things create pressure: toward standardization, toward efficiency, toward the same e-commerce model the major distributors have been building.
At Security Data Supply, greater than 30% year-over-year means 17 more independently owned franchises serving contractors in local markets. It means 17 more local markets where contractors have a counter-experience alternative to the national chains. It means the network is bigger but the fundamental structure hasn’t changed, because it can’t. The franchise model isn’t a growth phase. It’s the model.
That distinction matters to contractors who are evaluating SDS as a long-term sourcing partner. A corporate chain that grows at greater than 30% is scaling toward something: toward centralization, toward e-commerce, toward the model its largest competitors already run. An SDS that grows at greater than 30% is doing more of the same thing: opening new franchises run by operators who came out of the industry, serving contractors who chose them over the alternative.
What the Security Data Supply Growth Story Means for Contractors Evaluating a Long-Term Partner
Contractors shouldn’t care that Security Data Supply grew from 4 franchises to 21.
They should care that the growth happened without abandoning the model that created it.
As many distributors moved toward centralized operations and self-service purchasing, SDS continued investing in local ownership, local decision-making, and contractor relationships. The growth is simply evidence that contractors responded.
For contractors evaluating a long-term distributor relationship, that’s the real takeaway. A company can grow quickly and become less responsive. It can add locations while becoming more centralized. SDS chose a different path: expanding the franchise network while keeping decision-making local.
That’s what the growth story ultimately demonstrates. Not just that SDS got bigger, but that more contractors chose a model built around relationships, expertise, and local ownership.
A company that grew from 4 to 21 franchises because contractors kept choosing it is a company with a demonstrated answer to the question every contractor asks before committing to a long-term distributor relationship: will this still work for me in five years? SDS’s track record says yes, because the contractors who chose it five years ago are still there.
Frequently Asked Questions
How many Security Data Supply franchises are there?
Security Data Supply currently operates 21 independently owned franchises, expanded from 4 franchises at an earlier stage in the company’s growth.
How fast has Security Data Supply grown?
Security Data Supply has grown at greater than 30% year-over-year, driven by contractor loyalty and new franchise expansion. The growth reflects demand for the franchise distribution model in markets where contractors were underserved by the national chains’ shift toward e-commerce.
Is Security Data Supply still expanding, are new franchises opening?
Yes. Security Data Supply continues to expand its franchise network as new markets and qualified franchise operators are identified. Each new franchise opens in response to contractor demand in that market, not on a fixed corporate timeline.
What is the Corvette incentive program?
The Corvette program is an annual giveaway open to SDS contractors. One winner, no purchase required to enter. Contractors earn additional entries for every $500 spent on participating vendor products, so the more you source through SDS, the more chances you have to win. The program has run for multiple consecutive years, drawing 20,000+ entries in 2024 and 30,000+ in 2025. Contact your local SDS franchise for details on the current program.
Why do contractors keep coming back to Security Data Supply instead of switching to online distributors?
Security and fire contractors regularly face application questions, job-site surprises, and product decisions that don’t have clean e-commerce answers. SDS franchise owners have industry expertise and decision-making authority that lets them resolve those situations at the counter.
Looking for a distributor built around contractor relationships? Find your local Security Data Supply franchise and see why contractors across the country continue choosing the franchise-owned model.
About the Author
Ron Broussard is CEO at Security Data Supply, the wholesale low-voltage distributor he has built from a small independent operation into a 21-franchise national network serving security, fire, access control, and AV contractors.
Methodology
This post reflects first-party data and direct operational experience from Security Data Supply’s franchise network. The greater than 30% year-over-year growth figure and 4-to-21 franchise count are SDS internal data, confirmed by SDS leadership.